Marketing & brand building
Positioning, creative direction, campaigns, and the systems that make a brand legible in the world.
Creative direction · Brand strategy · Experiences · Production
We build brands people can feel.
Bad Mood & Co. is a principal-led creative consultancy and production house founded by Jillian Burnett. We shape brands, produce experiences, and lead ambitious projects from first idea through launch.
Bad Mood & Co.
A complete point of view, brought to life.
The principal's view
See the potential. Shape the vision. Lead the transformation.
Jillian works at the intersection of vision and execution. She recognizes what is underdeveloped, clarifies what a business could become, and leads the creative and operational work required to make that future tangible.
This is senior leadership for brands, spaces, campaigns, and experiences that need more than an isolated deliverable.
What we lead
Broad enough to see the whole picture. Disciplined enough to move it forward.
Photography & content
Visual storytelling, image-making, and content production shaped around the brand rather than a content calendar.
Events & hospitality
Guest experiences, programming, openings, and the operational details that turn a concept into a place people return to.
Studios & entertainment
Clearer positioning, stronger visual worlds, and culturally attuned ways to bring audiences into the work.
Creative production
The direction, people, planning, and practical oversight required to bring a considered idea into focus.
Full-project leadership
A principal-led view across strategy, creative, partners, production, and launch—through the details that make it real.
Selected experience
Senior perspective, built across brands, places, and culture.
Posana
Biltmore Park opening and bar-program development.
NRG Recording Studios
Brand development, digital growth, and revenue impact.
Clear Lake, Fever & 1500 Sound Academy
Creative and brand leadership across hospitality, entertainment, and education.
BabyGanics, MINISO & LEKFIT
Brand and market-facing work for consumer and wellness businesses.
Current work
Ongoing brand-transformation engagements in progress.
The & Co.
The right specialists for the work. One clear lead.
The & Co. is intentional. Jillian assembles the right strategists, designers, photographers, videographers, developers, artists, production partners and hospitality professionals for each project—while remaining the single principal responsible for the vision, direction and execution.
Good work should change the mood.