01
Brand & marketing
Brand strategy, positioning, creative direction, campaign development, content systems, and the moves that make the work clear and compelling.
Capabilities
The range to see the whole business. The judgment to keep it focused.
Every engagement is shaped around the work that matters most. Bad Mood & Co. can lead a complete transformation or bring principal-level direction to a focused moment.
02
Photography & visual storytelling
Photography, art direction, production planning, and image worlds designed to carry the feeling of the brand.
03
Experiences & hospitality
Events, activations, openings, hospitality programming, guest journeys, restaurant concepts, and the systems behind a memorable experience.
04
Studios & entertainment
Positioning, programming, content, audience thinking, and experience design for recording studios, entertainment concepts, and cultural spaces.
05
Creative production
The creative brief, talent and vendor coordination, visual execution, and quality control required to bring an idea into the world.
06
Project & launch leadership
Scoping, teams, timelines, priorities, partners, and end-to-end oversight for ambitious brands, launches, spaces, and campaigns.
One clear lead. The right team around the work.
Jillian assembles the specialist mix a project calls for while remaining accountable for the creative and operational throughline.